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The project group has been named The PRISM Group for two reasons.
First, there is a strong analogy. A prism allows for one ray of light to be separated into
its constituent parts. Once isolated, these rays� colours and characteristics can be
better observed and measured. What was previously hidden from the naked eye is now
revealed in its true colours. Similarly, this project group wishes to observe and
measure a complex, composite and ill-defined group, namely intangible assets, by
delineating it into separate parts.
Second, the constituent letters of PRISM encapsulate the main themes the
project members are focused on.
Policy-Making – policy makers at all levels in Europe need to be better equipped
to optimally intervene in the economy to provide the necessary conditions for the
intangible asset base to flourish.
Reporting and Measurement – more transparent and robust information on
the values of the intangibles circulating within the economy should
improve the capital allocation decision of policy-makers, corporate
executives and financiers.
Intangibles – intangibles need to be more clearly identified, delineated
and measured to achieve this reporting goal.
Skills Development – different skills and competencies will need to be developed
for Europe to both measure and report on its dynamic intangible asset base and to
more effectively manage in the economic context of the 21st century.
Management – better managerial decisions will ultimately be achieved through
the distillation of high complexity into a manageable number of key measures
and indicators of how economic sustainability is achieved in a constantly changing context.
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