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07/08/2008

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PRISM Final Conference 4 July

Six audience groupings have been identified. They appear below in an order that reflects the priorities the project consortium has set for its dissemination program. The content is to be primarily aimed at the business community.

1: Corporate executives

PRISM is seeking to create dialogue with the following corporate executives on the strategic importance and the economic benefits of better management, measurement and disclosure of intangible assets within their businesses:

• CEOs
• CFOs (and those who prepare company information)
• Head of Investor Relations
• Marketing Officers
• HR officers

2: The Financial community

PRISM is particularly interested in stimulating greater interest and action among the following financial players. They might play an important role in "demanding" better information and more transparency from enterprises.

• Institutional, commercial and private investors
• Banks & credit institutions
• Financial analysts – equity and debt
• Rating agents

3: Auditors and professional accountants, and their self-regulatory bodies

PRISM�s collective thoughts will be injected into the current, hot debate about the future look of the auditing and accountancy professions. The major targets will be dissemination within:

• The major accountancy firms
• The major regulatory bodies, including FASB and the IASB.

4: Consultants, information providers and other relevant intermediaries

This grouping plays an influential role amongst some of the above communities. Major targets in this area will include:

• Strategy consultancy firms
• Info-mediary firms

5: The public sector community

The objective is to ensure a wider circle of the policy community is aware of the importance of a policy response to the Intangibles-related issues. We will target the following sub-groups:

• Politicians
• Policy analysts
• Think-Tanks
• Macroeconomists
• Statisticians
• Market regulators

6: The business academic and education communities

The objective with the academic community is to stimulate not only further work, but also more teaching of the issues surrounding intangibles within their curricula.